DIRECT SELLING
VESTIGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DIRECT SELLING
Buying Intent
2
1st in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Sep ’26, VESTIGE records a Buying Intent index of 2, placing it 1st of 1 brands measured in DIRECT SELLING. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 44 | 51 | 55 |
| Apr ’26 | 12 | 25 | 22 |
| May ’26 | 11 | 30 | 25 |
| Jun ’26 | 4 | — | 2 |
| Jul ’26 | 4 | 3 | 3 |
| Sep ’26 | 1 | 2 | 2 |