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VIJAY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 1st of 3 in BANK

Buying Intent
2
1st in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Aug ’26, VIJAY records a Buying Intent index of 2, placing it 1st of 3 brands measured in BANK. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Aug ’26222

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