DISHCARE
VIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in DISHCARE
Buying Intent
14
2nd in category
Brand Trust
21
index value
Brand Desire
8
index value
As of Aug ’26, VIM records a Buying Intent index of 14, placing it 2nd of 3 brands measured in DISHCARE. Its Brand Trust index reads 21 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 18 | 24 | 22 |
| Oct ’25 | 21 | 9 | 16 |
| Nov ’25 | 26 | 20 | 25 |
| Dec ’25 | — | 1 | 1 |
| Jan ’26 | 2 | 11 | 8 |
| Feb ’26 | 55 | 10 | 46 |
| Mar ’26 | 15 | 11 | 15 |
| Apr ’26 | 1 | 9 | 4 |
| May ’26 | 9 | 17 | 14 |
| Jun ’26 | 10 | 6 | 9 |
| Jul ’26 | 15 | 8 | 12 |
| Aug ’26 | 21 | 8 | 14 |