DISHCARE
VIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DISHCARE
Buying Intent
1.93
1st in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, VIM records a Buying Intent index of 1.93, placing it 1st of 1 brands measured in DISHCARE. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.93 | 9.34 | 16.38 |
| Nov ’25 | 26.20 | 19.85 | 24.82 |
| Dec ’25 | — | 1.34 | 0.82 |
| Jan ’26 | 2.18 | 11.12 | 8.51 |
| Feb ’26 | 55.44 | 9.51 | 46.46 |
| Mar ’26 | 14.88 | 11.26 | 14.93 |
| Apr ’26 | 1.07 | 8.60 | 3.84 |
| May ’26 | 8.96 | 8.13 | 11.63 |
| Jun ’26 | 10.01 | 5.79 | 8.83 |
| Jul ’26 | 16.00 | 8.18 | 12.46 |
| Aug ’26 | 17.88 | 6.62 | 12.19 |
| Sep ’26 | — | 3.17 | 1.93 |