CREDIT CARD NETWORK
VISA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in CREDIT CARD NETWORK
Buying Intent
27.05
1st in category
Brand Trust
22.31
index value
Brand Desire
27.50
index value
As of Sep ’26, VISA records a Buying Intent index of 27.05, placing it 1st of 2 brands measured in CREDIT CARD NETWORK. Its Brand Trust index reads 22.31 and Brand Desire 27.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 24.68 | 46.19 | 39.09 |
| Nov ’25 | 23.22 | 46.14 | 77.37 |
| Dec ’25 | 24.40 | 9.41 | 18.07 |
| Jan ’26 | 10.75 | 22.24 | 19.02 |
| Feb ’26 | 12.78 | 3.97 | 8.88 |
| Mar ’26 | 7.07 | 7.25 | 8.37 |
| Apr ’26 | 47.82 | 44.34 | 52.24 |
| May ’26 | 3.52 | 12.70 | 8.49 |
| Jun ’26 | 29.16 | 65.08 | 50.39 |
| Jul ’26 | 43.34 | 14.26 | 33.12 |
| Aug ’26 | 10.11 | 71.34 | 46.55 |
| Sep ’26 | 22.31 | 27.50 | 27.05 |