CREDIT CARD NETWORK
VISA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in CREDIT CARD NETWORK
Buying Intent
46
1st in category
Brand Trust
10
index value
Brand Desire
71
index value
As of Aug ’26, VISA records a Buying Intent index of 46, placing it 1st of 1 brands measured in CREDIT CARD NETWORK. Its Brand Trust index reads 10 and Brand Desire 71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3 | 7 | 8 |
| Oct ’25 | 25 | 46 | 39 |
| Nov ’25 | 23 | 46 | 77 |
| Dec ’25 | 24 | 9 | 18 |
| Jan ’26 | 11 | 22 | 19 |
| Feb ’26 | 13 | 4 | 9 |
| Mar ’26 | 7 | 7 | 8 |
| Apr ’26 | 48 | 44 | 52 |
| May ’26 | 6 | 13 | 10 |
| Jun ’26 | 29 | 65 | 50 |
| Jul ’26 | 43 | 14 | 33 |
| Aug ’26 | 10 | 71 | 46 |