FUSIONWEAR - WOMEN
W — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in FUSIONWEAR - WOMEN
Buying Intent
32
1st in category
Brand Trust
24
index value
Brand Desire
33
index value
As of Aug ’26, W records a Buying Intent index of 32, placing it 1st of 1 brands measured in FUSIONWEAR - WOMEN. Its Brand Trust index reads 24 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2 | 1 |
| May ’25 | — | 5 | 3 |
| Jun ’25 | 4 | 10 | 10 |
| Sep ’25 | 6 | 10 | 10 |
| Oct ’25 | 20 | 50 | 39 |
| Nov ’25 | 28 | 10 | 32 |
| Dec ’25 | 6 | 28 | 24 |
| Apr ’26 | 19 | 16 | 19 |
| May ’26 | 15 | 24 | 23 |
| Jun ’26 | 17 | 33 | 30 |
| Jul ’26 | 26 | 65 | 61 |
| Aug ’26 | 24 | 33 | 32 |