FUSIONWEAR - WOMEN
W — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FUSIONWEAR - WOMEN
Buying Intent
22.13
1st in category
Brand Trust
20.12
index value
Brand Desire
13.72
index value
As of Sep ’26, W records a Buying Intent index of 22.13, placing it 1st of 1 brands measured in FUSIONWEAR - WOMEN. Its Brand Trust index reads 20.12 and Brand Desire 13.72. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 4.63 | 2.83 |
| Jun ’25 | 3.99 | 10.44 | 9.70 |
| Sep ’25 | 6.22 | 9.71 | 9.99 |
| Oct ’25 | 20.28 | 50.18 | 39.26 |
| Nov ’25 | 28.01 | 10.00 | 32.48 |
| Dec ’25 | 6.10 | 28.01 | 23.86 |
| Apr ’26 | 18.95 | 15.97 | 18.73 |
| May ’26 | 14.76 | 24.33 | 23.22 |
| Jun ’26 | 17.47 | 33.27 | 29.92 |
| Jul ’26 | 25.79 | 47.13 | 51.70 |
| Aug ’26 | 23.71 | 35.69 | 34.29 |
| Sep ’26 | 20.12 | 13.72 | 22.13 |