WOMENSWEAR
W FOR WOMEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in WOMENSWEAR
Buying Intent
19.43
1st in category
Brand Trust
34.97
index value
Brand Desire
—
index value
As of Oct ’26, W FOR WOMEN records a Buying Intent index of 19.43, placing it 1st of 2 brands measured in WOMENSWEAR. Its Brand Trust index reads 34.97 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 9.78 | — | 4.95 |
| Oct ’26 | 34.97 | — | 19.43 |