SKIN BRIGHTENING PRODUCTS
WHITE TONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in SKIN BRIGHTENING PRODUCTS
Buying Intent
2.82
1st in category
Brand Trust
3.83
index value
Brand Desire
2.53
index value
As of Sep ’26, WHITE TONE records a Buying Intent index of 2.82, placing it 1st of 2 brands measured in SKIN BRIGHTENING PRODUCTS. Its Brand Trust index reads 3.83 and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8.80 | 15.33 | 14.58 |
| Oct ’25 | 4.88 | 4.36 | 3.97 |
| Nov ’25 | 44.41 | 3.20 | 26.59 |
| Dec ’25 | — | 4.03 | 2.46 |
| Jan ’26 | 4.03 | 7.78 | 6.79 |
| Feb ’26 | 9.36 | 3.30 | 7.65 |
| Mar ’26 | — | 2.69 | 1.64 |
| Apr ’26 | 3.19 | 2.63 | 3.22 |
| Jun ’26 | 7.40 | 4.96 | 6.99 |
| Jul ’26 | 4.07 | 0.65 | 2.33 |
| Aug ’26 | 5.13 | 21.83 | 14.46 |
| Sep ’26 | 3.83 | 2.53 | 2.82 |