WRITING INSTRUMENTS - PREMIUM
WILLIAM PENN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in WRITING INSTRUMENTS - PREMIUM
Buying Intent
45.60
1st in category
Brand Trust
24.69
index value
Brand Desire
54.67
index value
As of Sep ’26, WILLIAM PENN records a Buying Intent index of 45.60, placing it 1st of 1 brands measured in WRITING INSTRUMENTS - PREMIUM. Its Brand Trust index reads 24.69 and Brand Desire 54.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 45.47 | 33.53 | 43.11 |
| Nov ’25 | 77.16 | 52.33 | 70.62 |
| Dec ’25 | 124.03 | 77.54 | 108.06 |
| Jan ’26 | 89.29 | 138.11 | 129.74 |
| Feb ’26 | 131.73 | 186.68 | 178.47 |
| Mar ’26 | 98.98 | 103.19 | 112.24 |
| Apr ’26 | 80.96 | 56.08 | 75.08 |
| May ’26 | 76.22 | 33.06 | 57.13 |
| Jun ’26 | 33.89 | 19.14 | 28.51 |
| Jul ’26 | 28.84 | 24.04 | 26.15 |
| Aug ’26 | 23.98 | 45.35 | 38.98 |
| Sep ’26 | 24.69 | 54.67 | 45.60 |