WRITING INSTRUMENTS - PREMIUM
WILLIAM PENN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in WRITING INSTRUMENTS - PREMIUM
Buying Intent
2
1st in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Jul ’26, WILLIAM PENN records a Buying Intent index of 2, placing it 1st of 1 brands measured in WRITING INSTRUMENTS - PREMIUM. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 115 | 131 | 137 |
| Aug ’25 | 152 | 134 | 159 |
| Sep ’25 | 90 | 98 | 106 |
| Oct ’25 | 46 | 34 | 43 |
| Nov ’25 | 77 | 52 | 71 |
| Dec ’25 | 124 | 78 | 108 |
| Jan ’26 | 89 | 138 | 130 |
| Feb ’26 | 132 | 187 | 178 |
| Mar ’26 | — | 4 | 2 |
| Apr ’26 | 4 | 1 | 2 |
| May ’26 | 2 | — | 1 |
| Jul ’26 | 1 | 2 | 2 |