STATIONERY
WILLIAMS STATIONERY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in STATIONERY
Buying Intent
28
1st in category
Brand Trust
34
index value
Brand Desire
19
index value
As of Jun ’26, WILLIAMS STATIONERY records a Buying Intent index of 28, placing it 1st of 2 brands measured in STATIONERY. Its Brand Trust index reads 34 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 99 | 99 | 110 |
| Apr ’26 | 79 | 54 | 73 |
| May ’26 | 73 | 33 | 56 |
| Jun ’26 | 34 | 19 | 28 |