QSR - ASIAN
WOW! MOMO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in QSR - ASIAN
Buying Intent
7.26
1st in category
Brand Trust
11.00
index value
Brand Desire
1.83
index value
As of Oct ’26, WOW! MOMO records a Buying Intent index of 7.26, placing it 1st of 1 brands measured in QSR - ASIAN. Its Brand Trust index reads 11.00 and Brand Desire 1.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 1.85 | 1.13 |
| Jul ’26 | 2.11 | 1.09 | 1.42 |
| Aug ’26 | — | 3.06 | 1.87 |
| Oct ’26 | 11.00 | 1.83 | 7.26 |