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YAMAHA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 4 in SCOOTER MANUFACTURER

Buying Intent
8.67
3rd in category
Brand Trust
10.21
index value
Brand Desire
4.22
index value
As of Sep ’26, YAMAHA records a Buying Intent index of 8.67, placing it 3rd of 4 brands measured in SCOOTER MANUFACTURER. Its Brand Trust index reads 10.21 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’254.222.004.48
May ’254.133.434.18
Jun ’253.994.414.71
Jul ’253.501.552.43
Mar ’265.5716.5913.18
Apr ’2638.9710.5239.89
May ’2613.437.3319.60
Jun ’263.203.533.77
Jul ’263.167.866.39
Aug ’2613.192.459.14
Sep ’2610.214.228.67

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