MOTORCYCLE - MANUFACTURER
YAMAHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 10 in MOTORCYCLE - MANUFACTURER
Buying Intent
497.49
4th in category
Brand Trust
525.73
index value
Brand Desire
364.51
index value
As of Sep ’26, YAMAHA records a Buying Intent index of 497.49, placing it 4th of 10 brands measured in MOTORCYCLE - MANUFACTURER. Its Brand Trust index reads 525.73 and Brand Desire 364.51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 565.82 | 293.43 | 475.99 |
| Nov ’25 | 424.07 | 281.65 | 392.98 |
| Dec ’25 | 340.91 | 186.24 | 290.79 |
| Jan ’26 | 271.17 | 243.04 | 284.49 |
| Feb ’26 | 378.05 | 350.34 | 405.57 |
| Mar ’26 | 222.28 | 228.03 | 251.77 |
| Apr ’26 | 358.80 | 246.75 | 336.73 |
| May ’26 | 120.51 | 106.73 | 124.60 |
| Jun ’26 | 250.88 | 276.37 | 292.19 |
| Jul ’26 | 452.39 | 242.00 | 388.61 |
| Aug ’26 | 523.15 | 318.21 | 463.45 |
| Sep ’26 | 525.73 | 364.51 | 497.49 |