VIDEO-SHARING
YOUTUBE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in VIDEO-SHARING
Buying Intent
162.61
1st in category
Brand Trust
165.00
index value
Brand Desire
129.41
index value
As of Sep ’26, YOUTUBE records a Buying Intent index of 162.61, placing it 1st of 1 brands measured in VIDEO-SHARING. Its Brand Trust index reads 165.00 and Brand Desire 129.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 99.66 | 100.61 | 111.15 |
| Nov ’25 | 42.12 | 115.38 | 88.23 |
| Dec ’25 | 77.19 | 275.62 | 197.50 |
| Jan ’26 | 114.95 | 141.02 | 141.88 |
| Feb ’26 | 191.90 | 207.38 | 218.08 |
| Mar ’26 | 190.78 | 99.19 | 155.97 |
| Apr ’26 | 117.66 | 91.25 | 110.99 |
| May ’26 | 176.84 | 261.00 | 245.51 |
| Jun ’26 | 127.67 | 322.80 | 243.44 |
| Jul ’26 | 238.02 | 154.12 | 217.77 |
| Aug ’26 | 179.97 | 131.49 | 173.74 |
| Sep ’26 | 165.00 | 129.41 | 162.61 |