VIDEO-SHARING
YOUTUBE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in VIDEO-SHARING
Buying Intent
214
1st in category
Brand Trust
128
index value
Brand Desire
268
index value
As of Jun ’26, YOUTUBE records a Buying Intent index of 214, placing it 1st of 1 brands measured in VIDEO-SHARING. Its Brand Trust index reads 128 and Brand Desire 268. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 54 | 95 | 82 |
| Aug ’25 | 80 | 62 | 76 |
| Sep ’25 | 172 | 73 | 135 |
| Oct ’25 | 100 | 101 | 111 |
| Nov ’25 | 42 | 115 | 88 |
| Dec ’25 | 77 | 276 | 198 |
| Jan ’26 | 115 | 141 | 142 |
| Feb ’26 | 192 | 207 | 218 |
| Mar ’26 | 191 | 99 | 156 |
| Apr ’26 | 118 | 91 | 111 |
| May ’26 | 184 | 266 | 252 |
| Jun ’26 | 128 | 268 | 214 |