VIDEO-SHARING
YOUTUBE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in VIDEO-SHARING
Buying Intent
172
1st in category
Brand Trust
175
index value
Brand Desire
131
index value
As of Aug ’26, YOUTUBE records a Buying Intent index of 172, placing it 1st of 1 brands measured in VIDEO-SHARING. Its Brand Trust index reads 175 and Brand Desire 131. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 172 | 73 | 135 |
| Oct ’25 | 100 | 101 | 111 |
| Nov ’25 | 42 | 115 | 88 |
| Dec ’25 | 77 | 276 | 198 |
| Jan ’26 | 115 | 141 | 142 |
| Feb ’26 | 192 | 207 | 218 |
| Mar ’26 | 191 | 99 | 156 |
| Apr ’26 | 118 | 91 | 111 |
| May ’26 | 184 | 266 | 252 |
| Jun ’26 | 128 | 268 | 214 |
| Jul ’26 | 238 | 154 | 218 |
| Aug ’26 | 175 | 131 | 172 |