WOMEN'S HAND BAGS
ZARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in WOMEN'S HAND BAGS
Buying Intent
30
1st in category
Brand Trust
22
index value
Brand Desire
32
index value
As of Aug ’26, ZARA records a Buying Intent index of 30, placing it 1st of 4 brands measured in WOMEN'S HAND BAGS. Its Brand Trust index reads 22 and Brand Desire 32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 91 | 199 | 164 |
| Oct ’25 | 64 | 226 | 159 |
| Nov ’25 | 104 | 152 | 142 |
| Dec ’25 | 64 | 52 | 65 |
| Jan ’26 | 8 | 19 | 15 |
| Feb ’26 | 48 | 3 | 28 |
| Mar ’26 | 7 | 3 | 6 |
| Apr ’26 | 8 | 4 | 8 |
| May ’26 | — | 13 | 8 |
| Jun ’26 | — | 48 | 27 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 22 | 32 | 30 |