WOMEN'S HAND BAGS
ZARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in WOMEN'S HAND BAGS
Buying Intent
6.48
1st in category
Brand Trust
7.42
index value
Brand Desire
3.64
index value
As of Sep ’26, ZARA records a Buying Intent index of 6.48, placing it 1st of 3 brands measured in WOMEN'S HAND BAGS. Its Brand Trust index reads 7.42 and Brand Desire 3.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 64.02 | 225.53 | 159.03 |
| Nov ’25 | 104.03 | 152.09 | 142.21 |
| Dec ’25 | 64.00 | 52.40 | 65.04 |
| Jan ’26 | 8.39 | 19.02 | 15.31 |
| Feb ’26 | 47.99 | 3.30 | 28.33 |
| Mar ’26 | 6.96 | 2.69 | 6.25 |
| Apr ’26 | 8.10 | 4.51 | 7.66 |
| May ’26 | — | 13.44 | 8.25 |
| Jun ’26 | — | 47.62 | 26.58 |
| Jul ’26 | — | 3.27 | 2.00 |
| Aug ’26 | 21.93 | 32.25 | 30.49 |
| Sep ’26 | 7.42 | 3.64 | 6.48 |