DIVERSIFIED · EDUCATION
ZEE LEARN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DIVERSIFIED · EDUCATION
Buying Intent
32.87
1st in category
Brand Trust
40.87
index value
Brand Desire
24.67
index value
As of Sep ’26, ZEE LEARN records a Buying Intent index of 32.87, placing it 1st of 1 brands measured in DIVERSIFIED · EDUCATION. Its Brand Trust index reads 40.87 and Brand Desire 24.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 79.78 | 112.06 | 102.09 |
| Nov ’25 | 91.65 | 97.68 | 105.16 |
| Dec ’25 | 65.91 | 125.24 | 108.37 |
| Jan ’26 | 170.94 | 106.39 | 149.32 |
| Feb ’26 | 93.83 | 174.26 | 149.12 |
| Mar ’26 | 110.36 | 161.22 | 146.63 |
| Apr ’26 | 74.99 | 62.88 | 74.36 |
| May ’26 | 66.12 | 66.87 | 68.43 |
| Jun ’26 | 68.08 | 41.75 | 61.42 |
| Jul ’26 | 51.49 | 27.22 | 37.03 |
| Aug ’26 | 23.37 | 58.58 | 45.93 |
| Sep ’26 | 40.87 | 24.67 | 32.87 |