DIVERSIFIED
ZEE LEARN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 16th of 69 in DIVERSIFIED
Buying Intent
49
16th in category
Brand Trust
27
index value
Brand Desire
60
index value
As of Aug ’26, ZEE LEARN records a Buying Intent index of 49, placing it 16th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 27 and Brand Desire 60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 100 | 188 | 161 |
| Oct ’25 | 80 | 112 | 102 |
| Nov ’25 | 92 | 98 | 105 |
| Dec ’25 | 66 | 125 | 108 |
| Jan ’26 | 171 | 106 | 149 |
| Feb ’26 | 94 | 174 | 149 |
| Mar ’26 | 110 | 161 | 146 |
| Apr ’26 | 75 | 63 | 74 |
| May ’26 | 66 | 64 | 67 |
| Jun ’26 | 66 | 44 | 62 |
| Jul ’26 | 52 | 35 | 41 |
| Aug ’26 | 27 | 60 | 49 |