ONLINE QUICK DELIVERY
ZEPTO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in ONLINE QUICK DELIVERY
Buying Intent
55.97
2nd in category
Brand Trust
85.10
index value
Brand Desire
18.44
index value
As of Sep ’26, ZEPTO records a Buying Intent index of 55.97, placing it 2nd of 4 brands measured in ONLINE QUICK DELIVERY. Its Brand Trust index reads 85.10 and Brand Desire 18.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.55 | 3.07 | 2.53 |
| Oct ’25 | 2.23 | — | 1.13 |
| Nov ’25 | 3.63 | 2.00 | 3.05 |
| Dec ’25 | 4.88 | — | 2.46 |
| Jan ’26 | — | 2.78 | 1.70 |
| Apr ’26 | — | 1.75 | 1.07 |
| May ’26 | 17.70 | 24.32 | 22.63 |
| Jun ’26 | 66.81 | 7.16 | 41.01 |
| Jul ’26 | 57.32 | 48.77 | 59.58 |
| Aug ’26 | 13.96 | 86.85 | 56.78 |
| Sep ’26 | 85.10 | 18.44 | 55.97 |