WOMENSWEAR - WESTERN
ZINK LONDON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in WOMENSWEAR - WESTERN
Buying Intent
1.93
1st in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, ZINK LONDON records a Buying Intent index of 1.93, placing it 1st of 1 brands measured in WOMENSWEAR - WESTERN. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 5.19 | 3.16 |
| Oct ’25 | 2.10 | — | 1.05 |
| Nov ’25 | 1.94 | — | 0.98 |
| May ’26 | 5.59 | — | 2.81 |
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | 7.89 | 2.18 | 5.33 |
| Aug ’26 | — | 1.02 | 0.62 |
| Sep ’26 | 3.83 | — | 1.93 |