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COMMERCIAL VEHICLES — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 6 brands measured
As of Aug ’26, ASHOK LEYLAND leads COMMERCIAL VEHICLES on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ASHOK LEYLAND | 22 | 25 | 28 |
| 2 | TATA MOTORS | 3 | 6 | 8 |
| 3 | EICHER | 4 | 1 | 3 |
| 4 | MAHINDRA TRUCK & BUS | — | 2 | 1 |
| 5 | BHARAT BENZ | — | 2 | 1 |
| 6 | VOLVO | — | 2 | 1 |