SOFTWARE SERVICES
ACCENTURE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 9th of 14 in SOFTWARE SERVICES
Buying Intent
12.94
9th in category
Brand Trust
10.38
index value
Brand Desire
13.72
index value
As of Oct ’26, ACCENTURE records a Buying Intent index of 12.94, placing it 9th of 14 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads 10.38 and Brand Desire 13.72. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.40 | — | 4.22 |
| Nov ’25 | 22.80 | 10.98 | 19.06 |
| Dec ’25 | 48.74 | — | 24.29 |
| Jan ’26 | 49.22 | 60.92 | 63.13 |
| Feb ’26 | 49.33 | 46.57 | 54.46 |
| Mar ’26 | 1.31 | — | 0.66 |
| May ’26 | — | 2.32 | 1.41 |
| Jul ’26 | — | 4.97 | 3.01 |
| Aug ’26 | 2.96 | 2.76 | 3.24 |
| Oct ’26 | 10.38 | 13.72 | 12.94 |