LUGGAGE/BAGS
AMERICAN TOURISTER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 10 in LUGGAGE/BAGS
Buying Intent
22.75
4th in category
Brand Trust
23.19
index value
Brand Desire
17.27
index value
As of Sep ’26, AMERICAN TOURISTER records a Buying Intent index of 22.75, placing it 4th of 10 brands measured in LUGGAGE/BAGS. Its Brand Trust index reads 23.19 and Brand Desire 17.27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.37 | 2.29 | 8.49 |
| Nov ’25 | 2.42 | 12.64 | 8.77 |
| Dec ’25 | 10.46 | 4.03 | 9.23 |
| Jan ’26 | 6.72 | 10.01 | 9.51 |
| Feb ’26 | 45.73 | 35.63 | 48.47 |
| Mar ’26 | 64.72 | 57.95 | 69.38 |
| Apr ’26 | 9.45 | 11.47 | 12.35 |
| May ’26 | 22.85 | 51.75 | 41.32 |
| Jun ’26 | 14.06 | 44.44 | 32.64 |
| Jul ’26 | 12.36 | 46.46 | 33.23 |
| Aug ’26 | 4.25 | 26.38 | 15.95 |
| Sep ’26 | 23.19 | 17.27 | 22.75 |