LUGGAGE/BAGS
AMERICAN TOURISTER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 6 in LUGGAGE/BAGS
Buying Intent
28
2nd in category
Brand Trust
5
index value
Brand Desire
39
index value
As of Jun ’26, AMERICAN TOURISTER records a Buying Intent index of 28, placing it 2nd of 6 brands measured in LUGGAGE/BAGS. Its Brand Trust index reads 5 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 8 | 10 | 10 |
| Aug ’25 | 26 | 10 | 20 |
| Sep ’25 | 1 | 1 | 1 |
| Oct ’25 | 8 | 2 | 8 |
| Nov ’25 | 2 | 13 | 9 |
| Dec ’25 | 10 | 4 | 9 |
| Jan ’26 | 7 | 10 | 10 |
| Feb ’26 | 46 | 36 | 48 |
| Mar ’26 | 65 | 58 | 69 |
| Apr ’26 | 10 | 12 | 12 |
| May ’26 | 23 | 22 | 25 |
| Jun ’26 | 5 | 39 | 28 |