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LUGGAGE/BAGS

SAFARI — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 10 in LUGGAGE/BAGS

Buying Intent
48.41
2nd in category
Brand Trust
22.02
index value
Brand Desire
62.74
index value
As of Sep ’26, SAFARI records a Buying Intent index of 48.41, placing it 2nd of 10 brands measured in LUGGAGE/BAGS. Its Brand Trust index reads 22.02 and Brand Desire 62.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’2534.1533.6539.20
Aug ’251.942.011.97
Sep ’25—3.121.89
Oct ’251.8633.1020.98
Nov ’254.015.814.97
Feb ’2611.982.649.47
Apr ’261.06—0.54
May ’262.24—1.13
Jun ’26—6.614.03
Jul ’2645.363.4924.04
Aug ’267.1923.0716.64
Sep ’2622.0262.7448.41

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