DIRECT SELLING
AMWAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in DIRECT SELLING
Buying Intent
2
1st in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Aug ’26, AMWAY records a Buying Intent index of 2, placing it 1st of 1 brands measured in DIRECT SELLING. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 3 | 2 |
| Aug ’25 | 2 | 4 | 4 |
| Apr ’26 | 1 | — | 0 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | 8 | 48 | 31 |
| Jul ’26 | 4 | 2 | 4 |
| Aug ’26 | 4 | — | 2 |