MODULAR SWITCHES
ANCHOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in MODULAR SWITCHES
Buying Intent
22.37
1st in category
Brand Trust
29.34
index value
Brand Desire
14.80
index value
As of Sep ’26, ANCHOR records a Buying Intent index of 22.37, placing it 1st of 4 brands measured in MODULAR SWITCHES. Its Brand Trust index reads 29.34 and Brand Desire 14.80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6.22 | — | 3.16 |
| Oct ’25 | 43.50 | 53.27 | 55.21 |
| Nov ’25 | 28.95 | 14.27 | 22.33 |
| Jan ’26 | 21.67 | 37.45 | 32.81 |
| Mar ’26 | — | 0.54 | 0.33 |
| Apr ’26 | 16.37 | 10.88 | 15.30 |
| Jun ’26 | 9.30 | 23.09 | 19.18 |
| Jul ’26 | 2.16 | 3.13 | 2.55 |
| Aug ’26 | — | 1.29 | 0.78 |
| Sep ’26 | 29.34 | 14.80 | 22.37 |