MODULAR SWITCHES
ANCHOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 4 in MODULAR SWITCHES
Buying Intent
1
4th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Aug ’26, ANCHOR records a Buying Intent index of 1, placing it 4th of 4 brands measured in MODULAR SWITCHES. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | — | 3 |
| Oct ’25 | 44 | 53 | 55 |
| Nov ’25 | 29 | 14 | 22 |
| Jan ’26 | 22 | 37 | 33 |
| Mar ’26 | — | 0 | 0 |
| Apr ’26 | 16 | 11 | 15 |
| Jun ’26 | 9 | 23 | 19 |
| Jul ’26 | 2 | 3 | 3 |
| Aug ’26 | — | 1 | 1 |