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MODULAR SWITCHES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, ANCHOR leads MODULAR SWITCHES on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ANCHOR | 29.34 | 14.80 | 22.37 |
| 2 | NORISYS | 4.08 | 5.07 | 5.16 |
| 3 | WIPRO NORTH-WEST | — | 6.61 | 4.03 |
| 4 | CRABTREE | — | 2.31 | 1.41 |