TALCUM POWDER

AXE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 7th of 7 in TALCUM POWDER

Buying Intent

0.51

7th in category

Brand Trust

1.00

index value

Brand Desire

—

index value

As of Oct ’26, AXE records a Buying Intent index of 0.51, placing it 7th of 7 brands measured in TALCUM POWDER. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	1.00	—	0.51

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