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PACKAGED DRINKING WATER

BAILLEY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 4th of 5 in PACKAGED DRINKING WATER

Buying Intent
6.93
4th in category
Brand Trust
6.12
index value
Brand Desire
3.09
index value
As of Sep ’26, BAILLEY records a Buying Intent index of 6.93, placing it 4th of 5 brands measured in PACKAGED DRINKING WATER. Its Brand Trust index reads 6.12 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’253.070.771.96
Apr ’26—2.191.34
Jun ’26—0.880.54
Jul ’26—2.181.33
Aug ’267.31—4.07
Sep ’266.123.096.93

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