IRONS
BAJAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 4 in IRONS
Buying Intent
20.95
1st in category
Brand Trust
—
index value
Brand Desire
37.20
index value
As of Oct ’26, BAJAJ records a Buying Intent index of 20.95, placing it 1st of 4 brands measured in IRONS. Its Brand Trust index reads — and Brand Desire 37.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 0.99 | — | 0.50 |
| Oct ’26 | — | 37.20 | 20.95 |