IRONS
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in IRONS
Buying Intent
6.24
1st in category
Brand Trust
1.85
index value
Brand Desire
5.91
index value
As of Sep ’26, PHILIPS records a Buying Intent index of 6.24, placing it 1st of 2 brands measured in IRONS. Its Brand Trust index reads 1.85 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.55 | 6.82 | 5.59 |
| Nov ’25 | 19.37 | 12.30 | 17.19 |
| Dec ’25 | 18.66 | 19.41 | 22.63 |
| Jan ’26 | 9.90 | 16.35 | 15.39 |
| Feb ’26 | 17.87 | 23.94 | 23.89 |
| Mar ’26 | 3.27 | 21.22 | 14.64 |
| Apr ’26 | 4.25 | 11.45 | 10.04 |
| May ’26 | 2.24 | 1.85 | 2.26 |
| Jun ’26 | 5.26 | 8.18 | 7.36 |
| Jul ’26 | 8.42 | 2.62 | 5.86 |
| Aug ’26 | 2.61 | 11.01 | 8.42 |
| Sep ’26 | 1.85 | 5.91 | 6.24 |