IRONS
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in IRONS
Buying Intent
8
1st in category
Brand Trust
3
index value
Brand Desire
11
index value
As of Aug ’26, PHILIPS records a Buying Intent index of 8, placing it 1st of 4 brands measured in IRONS. Its Brand Trust index reads 3 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 14 | 9 |
| Oct ’25 | 4 | 7 | 6 |
| Nov ’25 | 19 | 12 | 17 |
| Dec ’25 | 19 | 19 | 23 |
| Jan ’26 | 10 | 16 | 15 |
| Feb ’26 | 18 | 24 | 24 |
| Mar ’26 | 3 | 21 | 15 |
| Apr ’26 | 4 | 12 | 10 |
| May ’26 | 2 | 2 | 2 |
| Jun ’26 | 5 | 8 | 7 |
| Jul ’26 | 8 | 3 | 6 |
| Aug ’26 | 3 | 11 | 8 |