IRONS
USHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in IRONS
Buying Intent
1.93
2nd in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, USHA records a Buying Intent index of 1.93, placing it 2nd of 2 brands measured in IRONS. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.63 | 1.85 | 2.48 |
| Nov ’25 | 1.94 | 4.00 | 3.42 |
| Dec ’25 | 3.25 | 4.03 | 4.11 |
| Jan ’26 | — | 3.34 | 2.04 |
| Feb ’26 | 4.79 | 6.61 | 6.46 |
| Mar ’26 | 10.72 | 5.37 | 8.70 |
| Apr ’26 | 11.30 | — | 6.08 |
| May ’26 | — | 10.46 | 6.42 |
| Jun ’26 | 4.00 | 1.10 | 2.70 |
| Jul ’26 | 3.16 | 8.63 | 7.17 |
| Aug ’26 | 4.35 | — | 2.21 |
| Sep ’26 | — | 3.17 | 1.93 |