IRONS
USHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in IRONS
Buying Intent
3
2nd in category
Brand Trust
4
index value
Brand Desire
1
index value
As of Jun ’26, USHA records a Buying Intent index of 3, placing it 2nd of 2 brands measured in IRONS. Its Brand Trust index reads 4 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2 | 9 | 7 |
| Aug ’25 | 14 | 25 | 22 |
| Sep ’25 | 1 | 3 | 2 |
| Oct ’25 | 2 | 2 | 2 |
| Nov ’25 | 2 | 4 | 3 |
| Dec ’25 | 3 | 4 | 4 |
| Jan ’26 | — | 3 | 2 |
| Feb ’26 | 5 | 7 | 6 |
| Mar ’26 | 11 | 5 | 9 |
| Apr ’26 | 11 | — | 6 |
| May ’26 | — | 10 | 6 |
| Jun ’26 | 4 | 1 | 3 |