FOUR WHEELER - LUXURY
BMW — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in FOUR WHEELER - LUXURY
Buying Intent
128
2nd in category
Brand Trust
160
index value
Brand Desire
77
index value
As of Aug ’26, BMW records a Buying Intent index of 128, placing it 2nd of 5 brands measured in FOUR WHEELER - LUXURY. Its Brand Trust index reads 160 and Brand Desire 77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 701 | 326 | 542 |
| Oct ’25 | 697 | 574 | 703 |
| Nov ’25 | 493 | 448 | 526 |
| Dec ’25 | 358 | 262 | 342 |
| Jan ’26 | 234 | 181 | 230 |
| Feb ’26 | 421 | 264 | 377 |
| Mar ’26 | 148 | 313 | 252 |
| Apr ’26 | 571 | 872 | 806 |
| May ’26 | 559 | 250 | 449 |
| Jun ’26 | 230 | 209 | 242 |
| Jul ’26 | 313 | 73 | 210 |
| Aug ’26 | 160 | 77 | 128 |