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FOUR WHEELER - LUXURY

BMW — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 5 in FOUR WHEELER - LUXURY

Buying Intent
167.46
2nd in category
Brand Trust
176.31
index value
Brand Desire
124.45
index value
As of Sep ’26, BMW records a Buying Intent index of 167.46, placing it 2nd of 5 brands measured in FOUR WHEELER - LUXURY. Its Brand Trust index reads 176.31 and Brand Desire 124.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25696.88574.49703.06
Nov ’25492.65448.30526.14
Dec ’25357.82262.27341.49
Jan ’26234.55181.05230.09
Feb ’26420.92263.80377.43
Mar ’2695.09283.25206.39
Apr ’26565.75846.08788.38
May ’26500.68229.07405.22
Jun ’26213.19202.78230.47
Jul ’26285.0271.27193.71
Aug ’26156.3473.11122.14
Sep ’26176.31124.45167.46

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