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FOUR WHEELER - LUXURY

MERCEDES BENZ — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 5 in FOUR WHEELER - LUXURY

Buying Intent
69.96
3rd in category
Brand Trust
62.62
index value
Brand Desire
62.38
index value
As of Sep ’26, MERCEDES BENZ records a Buying Intent index of 69.96, placing it 3rd of 5 brands measured in FOUR WHEELER - LUXURY. Its Brand Trust index reads 62.62 and Brand Desire 62.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25155.48208.00201.51
Nov ’25193.29124.52176.60
Dec ’25134.44149.36159.55
Jan ’2658.96158.39109.63
Feb ’26262.72129.10204.57
Mar ’26135.6584.38116.59
Apr ’2649.88129.9097.50
May ’2696.94116.58116.73
Jun ’26121.3467.34104.11
Jul ’2663.67234.40167.30
Aug ’2671.47154.70123.97
Sep ’2662.6262.3869.96

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