EAR PODS
BoAt — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 2 in EAR PODS
Buying Intent
2
2nd in category
Brand Trust
2
index value
Brand Desire
3
index value
As of Aug ’26, BoAt records a Buying Intent index of 2, placing it 2nd of 2 brands measured in EAR PODS. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Dec ’25 | 56 | 115 | 97 |
| Jan ’26 | 36 | 104 | 78 |
| Feb ’26 | 16 | 8 | 15 |
| May ’26 | 4 | 1 | 2 |
| Jun ’26 | — | 3 | 2 |
| Aug ’26 | 2 | 3 | 2 |