EAR PODS
ONE PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in EAR PODS
Buying Intent
8
1st in category
Brand Trust
5
index value
Brand Desire
7
index value
As of Aug ’26, ONE PLUS records a Buying Intent index of 8, placing it 1st of 2 brands measured in EAR PODS. Its Brand Trust index reads 5 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 1 | 1 |
| Aug ’25 | 1 | 6 | 4 |
| Sep ’25 | 21 | 27 | 28 |
| Oct ’25 | 46 | 15 | 34 |
| Nov ’25 | 36 | 22 | 32 |
| Dec ’25 | 15 | 9 | 14 |
| Jan ’26 | 4 | 8 | 11 |
| Feb ’26 | 23 | 2 | 15 |
| Apr ’26 | — | 1 | 1 |
| May ’26 | 1 | 7 | 5 |
| Jun ’26 | 1 | — | 1 |
| Aug ’26 | 5 | 7 | 8 |