PRINTERS
BROTHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 4 in PRINTERS
Buying Intent
16.91
3rd in category
Brand Trust
21.37
index value
Brand Desire
10.41
index value
As of Oct ’26, BROTHER records a Buying Intent index of 16.91, placing it 3rd of 4 brands measured in PRINTERS. Its Brand Trust index reads 21.37 and Brand Desire 10.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 2.15 | 1.32 |
| Apr ’26 | — | 2.63 | 1.61 |
| Oct ’26 | 21.37 | 10.41 | 16.91 |