INSTANT COFFEE
BRU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in INSTANT COFFEE
Buying Intent
131.70
2nd in category
Brand Trust
144.14
index value
Brand Desire
92.73
index value
As of Sep ’26, BRU records a Buying Intent index of 131.70, placing it 2nd of 2 brands measured in INSTANT COFFEE. Its Brand Trust index reads 144.14 and Brand Desire 92.73. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 199.75 | 210.61 | 227.99 |
| Nov ’25 | 236.91 | 174.13 | 228.02 |
| Dec ’25 | 208.92 | 130.36 | 165.34 |
| Jan ’26 | 60.23 | 349.08 | 226.23 |
| Feb ’26 | 154.29 | 205.10 | 200.56 |
| Mar ’26 | 97.99 | 155.86 | 141.75 |
| Apr ’26 | 94.81 | 136.68 | 130.17 |
| May ’26 | 91.56 | 54.73 | 79.94 |
| Jun ’26 | 95.12 | 59.64 | 86.43 |
| Jul ’26 | 128.86 | 145.14 | 150.77 |
| Aug ’26 | 103.69 | 148.40 | 139.72 |
| Sep ’26 | 144.14 | 92.73 | 131.70 |