INSTANT COFFEE
BRU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in INSTANT COFFEE
Buying Intent
86
2nd in category
Brand Trust
95
index value
Brand Desire
60
index value
As of Jun ’26, BRU records a Buying Intent index of 86, placing it 2nd of 2 brands measured in INSTANT COFFEE. Its Brand Trust index reads 95 and Brand Desire 60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 175 | 209 | 214 |
| Aug ’25 | 324 | 296 | 341 |
| Sep ’25 | 196 | 201 | 224 |
| Oct ’25 | 200 | 211 | 228 |
| Nov ’25 | 237 | 174 | 228 |
| Dec ’25 | 209 | 130 | 165 |
| Jan ’26 | 60 | 349 | 226 |
| Feb ’26 | 154 | 205 | 201 |
| Mar ’26 | 98 | 156 | 142 |
| Apr ’26 | 95 | 137 | 130 |
| May ’26 | 91 | 55 | 80 |
| Jun ’26 | 95 | 60 | 86 |