INSTANT COFFEE
NESCAFÉ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in INSTANT COFFEE
Buying Intent
319.84
1st in category
Brand Trust
320.82
index value
Brand Desire
257.28
index value
As of Sep ’26, NESCAFÉ records a Buying Intent index of 319.84, placing it 1st of 2 brands measured in INSTANT COFFEE. Its Brand Trust index reads 320.82 and Brand Desire 257.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 276.99 | 308.01 | 326.60 |
| Nov ’25 | 153.10 | 291.47 | 248.69 |
| Dec ’25 | 170.20 | 309.99 | 267.32 |
| Jan ’26 | 147.62 | 82.52 | 132.07 |
| Feb ’26 | 428.25 | 335.07 | 424.07 |
| Mar ’26 | 264.84 | 136.09 | 222.51 |
| Apr ’26 | 378.40 | 597.08 | 545.53 |
| May ’26 | 313.52 | 257.35 | 316.54 |
| Jun ’26 | 239.16 | 496.36 | 410.48 |
| Jul ’26 | 174.49 | 316.39 | 274.15 |
| Aug ’26 | 146.10 | 153.98 | 168.72 |
| Sep ’26 | 320.82 | 257.28 | 319.84 |