INSTANT COFFEE
NESCAFÉ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in INSTANT COFFEE
Buying Intent
168
1st in category
Brand Trust
146
index value
Brand Desire
154
index value
As of Aug ’26, NESCAFÉ records a Buying Intent index of 168, placing it 1st of 2 brands measured in INSTANT COFFEE. Its Brand Trust index reads 146 and Brand Desire 154. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 377 | 296 | 374 |
| Oct ’25 | 277 | 308 | 327 |
| Nov ’25 | 153 | 292 | 249 |
| Dec ’25 | 170 | 310 | 267 |
| Jan ’26 | 148 | 82 | 132 |
| Feb ’26 | 428 | 335 | 424 |
| Mar ’26 | 265 | 136 | 222 |
| Apr ’26 | 378 | 597 | 546 |
| May ’26 | 313 | 257 | 316 |
| Jun ’26 | 239 | 496 | 410 |
| Jul ’26 | 158 | 316 | 265 |
| Aug ’26 | 146 | 154 | 168 |