CHOCOLATES - DIVERSIFIED
CADBURY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in CHOCOLATES - DIVERSIFIED
Buying Intent
64.63
1st in category
Brand Trust
55.68
index value
Brand Desire
61.33
index value
As of Sep ’26, CADBURY records a Buying Intent index of 64.63, placing it 1st of 3 brands measured in CHOCOLATES - DIVERSIFIED. Its Brand Trust index reads 55.68 and Brand Desire 61.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 360.05 | 300.86 | 365.70 |
| Nov ’25 | 98.22 | 140.63 | 136.62 |
| Dec ’25 | 263.31 | 90.35 | 198.21 |
| Jan ’26 | 362.93 | 186.06 | 302.61 |
| Feb ’26 | 124.95 | 188.99 | 175.78 |
| Mar ’26 | 52.76 | 84.92 | 80.63 |
| Apr ’26 | 128.21 | 123.58 | 140.73 |
| May ’26 | 44.98 | 33.27 | 42.48 |
| Jun ’26 | 218.61 | 190.30 | 225.53 |
| Jul ’26 | 61.80 | 54.55 | 63.56 |
| Aug ’26 | 60.02 | 42.37 | 55.58 |
| Sep ’26 | 55.68 | 61.33 | 64.63 |