CONSTRUCTION EQUIPMENTS
CASE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in CONSTRUCTION EQUIPMENTS
Buying Intent
1.88
2nd in category
Brand Trust
3.06
index value
Brand Desire
1.06
index value
As of Sep ’26, CASE records a Buying Intent index of 1.88, placing it 2nd of 5 brands measured in CONSTRUCTION EQUIPMENTS. Its Brand Trust index reads 3.06 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 2.04 | 1.24 |
| Sep ’26 | 3.06 | 1.06 | 1.88 |