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CONSTRUCTION EQUIPMENTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, JCB leads CONSTRUCTION EQUIPMENTS on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JCB | — | 27.49 | 15.64 |
| 2 | CASE | 3.06 | 1.06 | 1.88 |
| 3 | SANY | — | 2.11 | 1.29 |
| 4 | HAMM | — | 0.84 | 0.52 |
| 5 | HYUNDAI | 1.02 | — | 0.52 |