CROCKERY
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 3 in CROCKERY
Buying Intent
0.94
3rd in category
Brand Trust
1.02
index value
Brand Desire
1.06
index value
As of Sep ’26, CELLO records a Buying Intent index of 0.94, placing it 3rd of 3 brands measured in CROCKERY. Its Brand Trust index reads 1.02 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 10.66 | 6.60 | 10.19 |
| Oct ’25 | 64.88 | 89.69 | 84.78 |
| Nov ’25 | 3.63 | 4.16 | 5.16 |
| Apr ’26 | 7.56 | 13.15 | 10.79 |
| May ’26 | — | 4.63 | 2.83 |
| Jun ’26 | 2.67 | 1.76 | 2.12 |
| Jul ’26 | — | 0.87 | 0.53 |
| Sep ’26 | 1.02 | 1.06 | 0.94 |