CROCKERY
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in CROCKERY
Buying Intent
39
1st in category
Brand Trust
37
index value
Brand Desire
33
index value
As of Jun ’26, CELLO records a Buying Intent index of 39, placing it 1st of 3 brands measured in CROCKERY. Its Brand Trust index reads 37 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11 | 7 | 10 |
| Oct ’25 | 65 | 90 | 85 |
| Nov ’25 | 4 | 4 | 5 |
| Mar ’26 | 58 | 48 | 60 |
| Apr ’26 | 23 | 45 | 35 |
| May ’26 | 63 | 56 | 67 |
| Jun ’26 | 37 | 33 | 39 |