CROCKERY
MILTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in CROCKERY
Buying Intent
10
2nd in category
Brand Trust
6
index value
Brand Desire
10
index value
As of Aug ’26, MILTON records a Buying Intent index of 10, placing it 2nd of 3 brands measured in CROCKERY. Its Brand Trust index reads 6 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 67 | 35 | 56 |
| Nov ’25 | 3 | 4 | 5 |
| Apr ’26 | 2 | 20 | 11 |
| May ’26 | 11 | 53 | 37 |
| Jun ’26 | 8 | 10 | 11 |
| Jul ’26 | — | 12 | 7 |
| Aug ’26 | 6 | 10 | 10 |