CROCKERY
MILTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in CROCKERY
Buying Intent
5.80
2nd in category
Brand Trust
—
index value
Brand Desire
9.50
index value
As of Sep ’26, MILTON records a Buying Intent index of 5.80, placing it 2nd of 3 brands measured in CROCKERY. Its Brand Trust index reads — and Brand Desire 9.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 67.09 | 34.75 | 55.72 |
| Nov ’25 | 3.01 | 4.00 | 5.31 |
| Apr ’26 | 1.65 | 20.19 | 11.02 |
| May ’26 | 18.37 | 53.02 | 40.58 |
| Jun ’26 | 7.97 | 10.30 | 11.15 |
| Jul ’26 | — | 11.68 | 7.06 |
| Aug ’26 | 6.16 | 9.57 | 10.05 |
| Sep ’26 | — | 9.50 | 5.80 |