DRINKWARE

CELLO — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 2 in DRINKWARE

Buying Intent

6.61

2nd in category

Brand Trust

3.01

index value

Brand Desire

5.40

index value

As of Oct ’26, CELLO records a Buying Intent index of 6.61, placing it 2nd of 2 brands measured in DRINKWARE. Its Brand Trust index reads 3.01 and Brand Desire 5.40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	8.37	44.50	31.30
Apr ’26	21.06	1.75	11.64
May ’26	31.51	2.32	18.87
Jun ’26	—	0.66	0.40
Oct ’26	3.01	5.40	6.61

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