FLASKS
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in FLASKS
Buying Intent
45.95
1st in category
Brand Trust
53.10
index value
Brand Desire
36.23
index value
As of Sep ’26, CELLO records a Buying Intent index of 45.95, placing it 1st of 3 brands measured in FLASKS. Its Brand Trust index reads 53.10 and Brand Desire 36.23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.20 | — | 1.62 |
| Sep ’25 | 1.55 | — | 0.78 |
| Mar ’26 | 40.35 | 69.03 | 63.74 |
| Apr ’26 | 29.29 | 36.40 | 34.13 |
| May ’26 | 62.62 | 88.58 | 86.43 |
| Jun ’26 | 11.96 | 38.76 | 29.66 |
| Jul ’26 | 48.01 | 40.54 | 44.84 |
| Aug ’26 | 53.64 | 41.38 | 52.40 |
| Sep ’26 | 53.10 | 36.23 | 45.95 |