FLASKS
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in FLASKS
Buying Intent
52
1st in category
Brand Trust
53
index value
Brand Desire
41
index value
As of Aug ’26, CELLO records a Buying Intent index of 52, placing it 1st of 2 brands measured in FLASKS. Its Brand Trust index reads 53 and Brand Desire 41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3 | — | 2 |
| Sep ’25 | 2 | — | 1 |
| Mar ’26 | 40 | 69 | 64 |
| Apr ’26 | 29 | 36 | 34 |
| May ’26 | 63 | 86 | 85 |
| Jun ’26 | 12 | 39 | 30 |
| Jul ’26 | 48 | 40 | 45 |
| Aug ’26 | 53 | 41 | 52 |