KITCHENWARE
CELLO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in KITCHENWARE
Buying Intent
31.21
1st in category
Brand Trust
30.09
index value
Brand Desire
25.07
index value
As of Sep ’26, CELLO records a Buying Intent index of 31.21, placing it 1st of 4 brands measured in KITCHENWARE. Its Brand Trust index reads 30.09 and Brand Desire 25.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 58.42 | 47.57 | 59.58 |
| Apr ’26 | 16.82 | 26.19 | 24.97 |
| May ’26 | 63.15 | 53.24 | 64.48 |
| Jun ’26 | 33.69 | 30.46 | 36.45 |
| Jul ’26 | 33.85 | 23.31 | 28.69 |
| Aug ’26 | 25.00 | 38.16 | 36.00 |
| Sep ’26 | 30.09 | 25.07 | 31.21 |