ELECTRIC UTILITY
CESC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in ELECTRIC UTILITY
Buying Intent
28.63
3rd in category
Brand Trust
38.26
index value
Brand Desire
19.36
index value
As of Sep ’26, CESC records a Buying Intent index of 28.63, placing it 3rd of 6 brands measured in ELECTRIC UTILITY. Its Brand Trust index reads 38.26 and Brand Desire 19.36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 6.05 | — | 3.06 |
| Sep ’25 | — | 5.11 | 3.12 |
| Oct ’25 | 0.93 | — | 0.47 |
| Nov ’25 | 1.21 | — | 0.61 |
| Jan ’26 | 1.68 | 1.39 | 1.70 |
| Mar ’26 | 4.90 | 9.49 | 8.61 |
| May ’26 | 1.40 | — | 0.71 |
| Jun ’26 | 2.13 | 3.47 | 3.74 |
| Jul ’26 | 7.05 | 19.48 | 15.49 |
| Aug ’26 | 12.36 | 56.38 | 38.96 |
| Sep ’26 | 38.26 | 19.36 | 28.63 |