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ELECTRIC UTILITY — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, ADANI ELECTRICITY leads ELECTRIC UTILITY on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ADANI ELECTRICITY | 148.54 | 105.30 | 140.42 |
| 2 | TATA POWER | 120.32 | 7.56 | 71.64 |
| 3 | CESC | 38.26 | 19.36 | 28.63 |
| 4 | JSW ENERGY | 3.06 | 27.53 | 15.14 |
| 5 | RELIANCE POWER | 3.06 | — | 1.55 |
| 6 | RELIANCE INFRASTRUCTURE | — | 1.69 | 1.03 |