BANK - FOREIGN
CITIBANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in BANK - FOREIGN
Buying Intent
54.79
1st in category
Brand Trust
62.01
index value
Brand Desire
35.19
index value
As of Sep ’26, CITIBANK records a Buying Intent index of 54.79, placing it 1st of 3 brands measured in BANK - FOREIGN. Its Brand Trust index reads 62.01 and Brand Desire 35.19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 39.37 | 48.54 | 49.35 |
| Nov ’25 | 43.09 | 83.80 | 72.91 |
| Dec ’25 | 81.72 | 42.01 | 62.07 |
| Jan ’26 | 3.65 | 14.10 | 9.02 |
| Feb ’26 | 27.05 | 3.59 | 13.53 |
| Mar ’26 | 5.25 | 5.47 | 5.90 |
| Apr ’26 | 182.09 | 140.55 | 177.23 |
| May ’26 | 57.38 | 34.38 | 51.32 |
| Jun ’26 | 80.68 | 79.37 | 91.81 |
| Jul ’26 | 53.98 | 20.88 | 42.97 |
| Aug ’26 | 38.25 | 34.31 | 41.49 |
| Sep ’26 | 62.01 | 35.19 | 54.79 |