BANK - FOREIGN
CITIBANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in BANK - FOREIGN
Buying Intent
49
1st in category
Brand Trust
42
index value
Brand Desire
43
index value
As of Aug ’26, CITIBANK records a Buying Intent index of 49, placing it 1st of 6 brands measured in BANK - FOREIGN. Its Brand Trust index reads 42 and Brand Desire 43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 28 | 44 | 42 |
| Oct ’25 | 39 | 48 | 49 |
| Nov ’25 | 43 | 84 | 73 |
| Dec ’25 | 82 | 42 | 62 |
| Jan ’26 | 4 | 14 | 9 |
| Feb ’26 | 27 | 4 | 14 |
| Mar ’26 | 5 | 6 | 6 |
| Apr ’26 | 188 | 142 | 180 |
| May ’26 | 60 | 36 | 54 |
| Jun ’26 | 89 | 81 | 97 |
| Jul ’26 | 54 | 30 | 48 |
| Aug ’26 | 42 | 43 | 49 |