BANK - FOREIGN
CITIBANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 4 in BANK - FOREIGN
Buying Intent
97
1st in category
Brand Trust
89
index value
Brand Desire
81
index value
As of Jun ’26, CITIBANK records a Buying Intent index of 97, placing it 1st of 4 brands measured in BANK - FOREIGN. Its Brand Trust index reads 89 and Brand Desire 81. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 5 | 5 | 5 |
| Aug ’25 | 6 | 20 | 14 |
| Sep ’25 | 28 | 44 | 42 |
| Oct ’25 | 39 | 48 | 49 |
| Nov ’25 | 43 | 84 | 73 |
| Dec ’25 | 82 | 42 | 62 |
| Jan ’26 | 4 | 14 | 9 |
| Feb ’26 | 27 | 4 | 14 |
| Mar ’26 | 5 | 6 | 6 |
| Apr ’26 | 188 | 142 | 180 |
| May ’26 | 60 | 36 | 54 |
| Jun ’26 | 89 | 81 | 97 |