BANK - FOREIGN
HSBC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in BANK - FOREIGN
Buying Intent
52.83
2nd in category
Brand Trust
27.26
index value
Brand Desire
67.61
index value
As of Sep ’26, HSBC records a Buying Intent index of 52.83, placing it 2nd of 3 brands measured in BANK - FOREIGN. Its Brand Trust index reads 27.26 and Brand Desire 67.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 24.68 | 36.24 | 34.48 |
| Oct ’25 | 76.38 | 68.26 | 74.59 |
| Nov ’25 | 33.69 | 55.16 | 48.32 |
| Dec ’25 | 19.84 | 30.65 | 28.28 |
| Feb ’26 | 0.80 | 3.97 | 1.32 |
| Mar ’26 | 2.61 | — | 1.32 |
| Apr ’26 | 54.84 | 60.84 | 65.11 |
| May ’26 | 7.00 | 31.09 | 27.34 |
| Jun ’26 | 43.80 | 14.48 | 41.03 |
| Jul ’26 | 23.88 | 18.90 | 23.54 |
| Aug ’26 | 28.87 | 33.50 | 36.28 |
| Sep ’26 | 27.26 | 67.61 | 52.83 |