ENGLISH NEWS
CNBC TV18 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 2 in ENGLISH NEWS
Buying Intent
0.51
2nd in category
Brand Trust
—
index value
Brand Desire
0.83
index value
As of Oct ’26, CNBC TV18 records a Buying Intent index of 0.51, placing it 2nd of 2 brands measured in ENGLISH NEWS. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | — | 0.83 | 0.51 |