ENGLISH NEWS
NDTV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in ENGLISH NEWS
Buying Intent
20.26
1st in category
Brand Trust
13.68
index value
Brand Desire
21.43
index value
As of Oct ’26, NDTV records a Buying Intent index of 20.26, placing it 1st of 2 brands measured in ENGLISH NEWS. Its Brand Trust index reads 13.68 and Brand Desire 21.43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 13.13 | 27.61 | 23.23 |
| Dec ’25 | 39.72 | 64.09 | 58.49 |
| Jan ’26 | 60.73 | 41.88 | 53.80 |
| Feb ’26 | 64.72 | 97.31 | 78.20 |
| Mar ’26 | 22.92 | 24.54 | 26.01 |
| Apr ’26 | 17.29 | 5.02 | 13.24 |
| May ’26 | 24.21 | 35.42 | 33.74 |
| Jun ’26 | 6.40 | 18.06 | 15.85 |
| Jul ’26 | 8.73 | 4.97 | 7.94 |
| Aug ’26 | 5.13 | — | 2.60 |
| Sep ’26 | 14.03 | 9.27 | 13.43 |
| Oct ’26 | 13.68 | 21.43 | 20.26 |